No one knows who you are? Let’s change that today

It’s hard being a new business owner. You’ve got all the expertise, but you’re a few months in and no one’s noticing you.

You don’t have the funds to invest in big-buck solutions that bring bookings in. Even the solutions everyone says you need. Like social media marketing, paid ads, and — at the top of the list — a website that puts your business in front of the clients who need you.

Yes, your website should be top of the list. What else is going to do the heavy lifting and bring clients to you, even when you’re sipping a martini on vacation in Hawaii?

Not having a website is like running a restaurant without a chef. Or flying a plane without a pilot. Or hosting a party without sending invitations.

But I hear you. How am I going to afford a website that puts me a cut above my competitors and has inquiries rolling in?

Build a website with a free template that doesn’t have any personalization features or support should you get stuck, and then use ChatGPT to generate copy that sounds sort-of off. Like, it’s passable, but it’s pretty generic because the AI regurgitated what every other entrepreneur in your niche is saying.

Hire someone on Fiverr dirt cheap to build your website and write your copy. You’ll end up with a cookie-cutter site that lacks the personalized touch and professional quality you need, but it’ll do… ish…


When spending thousands on pricey web designers and copywriters is way out of your budget, you might think your only two options are to:




In both of these cases, you’ll get a website, but not one you’re really happy with. Not like the gorgeous sites your competitors spent mega bucks on. The sites that have your desired clients booking said competitors instead of you.

Plus, unless you’re an SEO expert (or you hire one), it’s unlikely that your website will attract your dream clients via Google. It’ll just sit there, gathering dust… 

Basically, neither of these options are going to get you the high-end website you really want.


A high-end Showit website without the high-end price tag

If you’re a service provider who isn’t getting the bookings she deserves, it’s time for that to change. You know, and I know, that your business deserves to stand out. It deserves to stand out with a best-in-class website that has:

Perfect-fit clients finding you when they Google their problems (thanks, SEO).

A stand-out design that makes you memorable in an industry full of copy-paste providers.

A can’t-say-no-to-this message that reels in clients. Again and again and again.

How much longer can you tolerate being invisible online? It’s time the people you can truly help learn you exist and remember who the F you are.

It shouldn’t be this simple to create a website that makes you the go-to woman of your industry. And yet it is.

Dreamy design + magnetizing copy = a website that wins clients

Now’s the time to launch a website that has dreamy clients jumping onto your roster.

Without emptying your savings pot. Without blindly DIYing it and hoping it’ll compete with competitors’ pro-built websites.  

Enter: the Overlooked-to-Overbooked Website Kit. The template suite for female entrepreneurs who don’t have the budget to invest in a pro web designer and copywriter. But who are ready to sign the clients they’re ecstatic about working with.

I teamed up with Charlotte, founder of Finer Things Editorial, to make sure you can have top-shelf copy and top-shelf design on a small budget. The result? A website that showcases your brand and the reasons why you’re the only option for your desired clientele.

We don’t do generic websites, and neither should you. With the Overlooked-to-Overbooked Website Kit, you can start building an exceptional website today. (And finish it this week.) A website that has dream clients queing up to work with you the way fans queue to a Taylor Swift concert.

The Overlooked-to-Overbooked Website Kit: design, words, visibility

Let’s unbox your Overlooked-to-Overbooked Website Kit. Here’s what’s included:

Writing Templates

Writing templates (to plot conversion copy for every web page) | worth $500

Use these copywriting templates to follow the exact formula Finer Things Editorial uses for their clients (no secrets spared). These templates show you:

Home page
Service page(s)
Sales page(s)
About page
Contact page

^All bundled into a handy PDF that keeps the templates together.


Showit Design Templates 

Showit design templates (to bring your website vision to life) | worth $297

Next, it’s time to plug your copy into your glossy Showit website. I’ve designed templates that:


SEO Guide

An SEO guide to help you grow your website’s visibility and reach | worth $100

Yes, we know. Just hearing the word "SEO" is enough to make you alphabetize your spice rack, sort the laundry, or do literally anything other than read about search engine optimization.

That’s why Finer Things Editorial’s Charlotte has put together a baby-steps guide that makes SEO easy-peasy. You’ll learn how to find out exactly what your desired clients are Googling. And then make sure your website shows up for these phrases and questions.

There’s no point in writing great copy if no one can find it. This guide shows you how to get your website in Google search results in five stress-free steps:

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How to structure each web page to handhold readers to the point of booking you.


What info to share — and where to place this on the page — to sell yourself effectively.


How to write copy that compels people to buy from you.


Each web page template shows you the sections you need to write to sell your offers. You’ll find advice on how to write every segment of every page, ensuring each word works hard for you.

The copy templates include core and optional sections to help you transform your jumbled thoughts into crème-de-la-crème copy. (No more staring/swearing at a blank Google doc.)

While the core sections detail the info you must provide to sell your offers, you can add optional sections to suit your brand and message.

Create a slick, high-end look, ideal for women who want their website to match their premium services so they can charge the prices they deserve.


Bring peaceful aesthetics to the forefront of your brand, perfect for women-led ventures in calm, wellness-focused niches who want to attract like-minded female founders.

Allow you to drop your copy into your new website in minutes so you can get back to running your business or chilling with your family.

There’s a design template for every page that you can adapt to make 100% yours. Without having to do any code whatsoever.

To make life even simpler, I’ve created a walkthrough video that shows you every single step you need to take to build a smooth, slick website. I don’t want there to be a split second where you’re left in the dark, so everything’s covered.

The video covers how to log into Showit, create an account, and add your key code. From here, I’ll guide you through the process of uploading photos, editing text, and connecting your domain.
I’m even throwing in a bonus Showit guidebook, which goes even deeper into the platform so you can master it yourself.


1. Find out — word for word — what your ideal clients are Googling so you can get clear on the problems they’re searching.

2. Identify exactly how many people are Googling these phrases and questions so you know which topics are most pressing for your desired clientele.

3. Learn where to put these phrases and questions in the back end of your website so it appears in search results when your ideal clients turn to Google.

4. Learn where to put these phrases and questions in your website copy, also to show up in your ideal clients’ Google searches.

5.Implement our bonus SEO tips to give your website copy an even better chance of showing up above your competitors’ websites in Google search results.


When you do the SEO work that gets your business found online, you can enjoy similar results to Finer Things Editorial’s done-for-you clients. Results like 600 visitors and 18,000 page views a day.

Imagine if 600 people landed on your website every day. How many clients could you book? How much profit could you make?


Email support from your pro designer and copywriter

You have 60 days from your purchase date to email us as often as you like for web and copy support.

If your q is copy-related, I’ll put you in touch with Charlotte and her team. If it’s design-related I’ll be happy to help. Either way, we’ll be here to answer any queries.

Think of us as your design and copywriting best friends.

A $4,500 Showit website for just $798

If you booked Charlotte and me to custom-create your website and copy, you’d be looking at a minimum cost of $4,500.

You’re not alone if you can’t afford this. Many entrepreneurs can’t finance a website that has clients choosing them over competitors. But we still want you to have a website that makes you the obvious choice for your dream clients.

That’s why the Overlooked-to-Overbooked Website Kit is only $798.

$399 for premium design templates that will help you build a website that attracts high-ticket clients. (Not to mention the walkthrough video and guidebook that make the design process easier than saying yes to a slice of cheesecake.)


$399 for conversion-optimized copy templates that will take the stress out of writing words that sell. (Not to mention the SEO guide that will get the right eyes on your business.)

And to make life even easier, you can split your payment into two, $399 now and $399 this time next month.

You’ll receive your design templates, copy templates, and SEO guide instantly. Which means you can get started building your website today.

START CRAFTING YOUR WEBSITE NOW

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Meet Sandrine

(that’s me!)

I’m Sandrine Wilson, founder of Sandrine's Design & Co. Creating website designs that showcase the stories of inspiring female entrepreneurs is my fave thing to do.

Business owners like you shouldn’t have to wait to see transformation. Which is why I offer one-day and one-week websites.

I don’t run the kind of studio that builds your website and then bails. I also teach my clients to maintain their sites so they can update and tweak them long after I finish the design.

Meet Charlotte

(finer things editorial)

Charlotte Peate is the founder of Finer Things Editorial, a high-end copy studio for female founders who want their voices to be bigger and bolder.

The studio creates head-turning copy that transforms women's businesses the way they transform their clients’ lives.

With a blend of finessed messaging and strategic SEO, Finer Things Editorial enables these women to attract clients instead of chasing them.


When I met Charlotte in a networking call for womenpreneurs, we were both creating templates that we were excited to share with business owners just like you. It made perfect sense to combine our templates — copy and design — so that female founders everywhere can launch first-rate websites without a big budget.

Meet the creators behind your Showit website template experience

I realized after you sent the templates that one of the reasons my website was a disaster was because I didn't have a good grasp on what I really wanted to convey.


I have worked through the templates and I feel SO GREAT about the outcomes.
I have found them to be tremendously helpful! Simply having the guide to follow eliminates the overthinking. I love the quick tips included throughout! You also give so many suggestions for wording and engagement and tips about the number of words to be ranked on Google — all very helpful.

- Sarah Jones, Money Coach and Host of The Financial Front-Runners

FAQs:
Get the Answers you need

What’s the difference between a service page and a sales page?

A service page introduces your service (like business coaching, brand photography, or financial advice) to your ideal clients. You can introduce all your services on one page if you want to.

A sales page sells a direct product (like a course, program, mastermind, or digital product).

If you only need a service or a sales page, you can hide the page you don’t need (and then publish it when you launch a new offer in future). And if you need multiple service or sales pages, you can duplicate the template to have as many as you like.

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How quickly will my website be up and running?

As quickly as you like. If you’re an on-fire kind of woman, you could get going first thing tomorrow and have your website up in a day. If you’d like to take things a little slower (leaving time for cake breaks), we recommend splitting the website creation over three days:

  • Day one: SEO
  • Day two: Copywriting
  • Day three: Website building

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Why should I use Showit for my website template?

Showit is the gold standard for user-friendly, customizable websites that ooze elegance. The photos, fonts, and colors are completely up to you. Changes happen in just a couple of clicks. No coding, no drama, no stress.

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How much is Showit?

Showit’s basic plan is $228 a year or $24 per month and includes hosting. You’ll need a subscription to publish your site, and you can get a free 14-day trial when you book.
Showit is one of the more cost-effective website providers. You won’t need to purchase anything beyond your Showit subscription and this template package to launch an upscale site.

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What makes this Showit website template unique?

This Showit website template bundle combines expertise from a designer and copywriter who have helped women all over the world finally get their businesses the visibility they deserve. 

You’re not just getting design files that you need to populate single-handedly. You’re getting a complete suite of design, copy, and SEO guidance.

We won’t leave you in the dark. If you do run into any questions, you can ask for support. If your q is copy-related, I’ll put you in touch with Finer Things Editorial. If it’s design-related I’ll be happy to help.

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Why are you supporting female founders with this Showit website template?

For every female-owned business, there are two male-owned ones. And we want more women to take their places in the limelight, running businesses that support as many people as possible.

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Is the Overlooked-to-Overbooked Website Kit right for you?

You have a business that has the potential to scale into something beautiful. But, right now, you’re invisible. You need a website that gets you seen and remembered.

You don’t want to wait weeks or months for your website to be ready. You need it now. Want to move fast? All you need to do is clear three days in your diary to get your site up and running.

You want a professional, client-attracting website. But you can’t afford a top-tier web designer and copywriter.

You want great-fit clients to find you via Google so you don’t have to find clients yourself. But you don’t know how to do your own SEO.


The Overlooked-to-Overbooked Website Kit is perfect for you if:

Don’t worry, we’ve got you. With this Overlooked-to-Overbooked Website Kit, you can have your website ready to show the world within three days.

GET CREATIVE AND BUILD YOUR WEBSITE NOW

Want more guidance with your copy?

We’ve designed the Overlooked-to-Overbooked Website Kit so you can build your website 100% by yourself. You can put on your fave tunes, sit back in your PJs, and go!

BUT if you want extra professional copy support without paying a pro to write your words for you, Finer Things Editorial’s copy editing service can bring an extra level of shine to your copy.

Charlotte and her expert team will review every single word you write to make sure they’re doing the best job of bringing clients into your world.

get the editing details now

Still unsure? Let’s talk!

Yes, your design and copy frameworks are already mapped out for you. But you still need a splash of creativity, some time to yourself, and a healthy dose of self-confidence.

If you’re unsure about building your own website — even with a supportive, step-by-step template and video guide — feel free to slide into my Instagram DMs. We can chat about whether this is the best next step for you.

Investing in website templates can be scary when you still need to do some of the work

send me a dm